Apples and pears were on the agenda in Westminster last week, at the All Party Parliamentary Cider Group (APPCG) and The National Association of Cider Makers (NACM) autumn reception. With over 150 guests from across the political spectrum and the drinks trade, the event was a great success and a chance to hear more about this historic British industry.
As well as talking about the issues of the moment, attendees were able to experience some of the premium brands from across the country, from producers large and small. The cider makers were on hand to explain the details behind the diverse range of products which result from the dedication and innovation that have been consistently growing the quality and range of ciders sold in Britain and indeed the world.
In her speech, NACM Chair Helen Thomas highlighted how British cider makers are regarded as experts from across the globe. “Last week many of us were in Frankfurt for the launch of the Global Cider Forum. Interest in British cider has never been stronger and the UK market represents around 46% of all cider sold across the world. The NACM is proud to support more than 240 cider makers who represent the very best of Britain and we need to ensure that we remain a global success story for decades (or hopefully centuries) to come”.
To endorse this, Jack signed up to be a “Cider Champion” and pledged his support for an industry that is so important to the UK economy (especially rural communities) where many are employed, trained and developed by the cider makers.